If you’re looking for a book that details the rise of the new social media initiatives, their successes, failures and what the future looks like you couldn’t go far wrong with the new book by Teressa Lezzi called “The Idea Writers,”
Lezzi examines marketers’ efforts to use digital media in a clever wayâ€”often with storytelling that incorporates the brandâ€”to create interactive experiences that their audiences want to see and to share.
Touching on such cases as the phenomenally successfully interactive campaigns of Old Spice and Burger King’s SubservientChicken.com as well as high end mini films, community campaigns and flash-mobs to name but a few.
Overall Lezzi offers the view that social media, more than just “being there”. Whilst it’s good to have a constant stream of content it’s important for companies to place someone creative at the helm too. And we couldn’t agree more.
For a more comprenhensive review of ‘The Idea Writers’ we suggest you check out The Wall Street Journals book review by Melanie Wells, which is a great read.