We recently read a great article on a particularly good online blog called Lies, damned lies and statistics about the influence social media can have on the buying habits of certain age groups of people.
A statistic from a Harris Poll in the US (via Marketing Charts) deduces that 50% of the under 35 year olds who use social media say they are influenced â€˜a great dealâ€™ or â€˜a fair amountâ€™ by reviews on social media. The great news though for companies already using online marketing strategies is that even among American consumers aged 55+, over a third (37%) say they pay attention to what people on Facebook or Twitter are saying.
It appears the digital marketing revolution has indeed, definitely begun for all age groups of online consumers.
You can see the full breakdown of the statistics here.