Skoda Belgium are currently in the middle of a very interesting Facebook promotion indeed. They’re giving their ‘fans’ on Facebook the chance to choose how much they pay for a brand new car! Well, it’s not quite as straight forward as that of course as Skoda has added a clever little twist to the competition. The more people ‘like’ the Generous Skoda Facebook page, the lower the price of the car drops. So for each time the ‘like’ button is pressed Skoda are lowering the price by approximately two euros (Â£1.75) each time. The price of the car has already gone down by over 2,000 euros already.
More interesting though is whilst brands in the past, like Burger King and Apple have offered vouchers and gig tickets for tweets, Skoda is in fact the first company to put a monetary value on a ‘like’ or fan. That’s right people, ‘likes’ aren’t just some throw away click any more, they now hold value, an online currency if you will.
Very clever indeed, as not only is Skoda growing it’s fan-base on Facebook massively it’s also increase fan gratification and loyalty by offering them a prize at the end of it all.