Category Archives: Marketing

The more you ‘Like’ the less you pay!

Skoda Belgium are currently in the middle of a very interesting Facebook promotion indeed. They’re giving their ‘fans’ on Facebook the chance to choose how much they pay for a brand new car! Well, it’s not quite as straight forward as that of course as Skoda has added a clever little twist to the competition.

Whiskey hidden inside robot (.txt file)

After SEO blogger Malcolm Coles revelation that The Daily Mail had hidden an advertisement for a SEO manager within a robots.txt file on the site (a simple text file that stops search engines recognising the file and its commands) from crawling the site, selected pages in the site, or selected file types in the site)

Sony Europe’s social media success story: The Twilight Football Campaign

For Sony Europe their recent social media campaign for their new low-light photo cameras was something very different indeed. Whilst many international companies like Old Spice, Tipex and Cisco are used to product launches that are social network heavy or sometimes even solely online launches, with the offline stuff coming much later on, Sony is

The rise of social media advertisement spending: A Flowtown infograph

The brilliant Flowtown has come out with a series of infographics showing the worldwide growth in social media advertising and spending. Flowtown’s infograph predicts that by 2011 U.S and wordlwise advertising on Myspace is estimated to decline about 38% from $445 million in 2009, it’s no secret which social media sites this revenue will then