A Little Bird gets mashed!

The Little Bird team has been flying high over the last few weeks with the news that we were going to be featured in not one but TWO articles on one of our all time favourite websites, American and Internet news blog, Mashable.

For those of you who aren’t familiar with the site, here’s a little bit more about Mashable:

Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

As you can imagine with over 40 million monthly pageviews this was big news for Little Bird. The articles we contributed too focused around the coworking space, Indycube which our director, Beth Charlesworth, is involved with. We were over the moon when we found out recently that the articles have been shared more than 2,860 times across the social networks Twitter and Facebook alone.

You can read both articles below and Little Bird would like to give a special thank you to Mashable staff writer Amy Mae Elliot for including us in the pieces.

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One Happy Turtle

This picture of the happy turtle sums up how we felt when we found out we were being featured in Mashable.

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Infograph: How we watch television

We recently found this great infograph by Lab42, which shows how Americans watch video, specifically television.
Lab42 infograph

Whilst at first glance none of these results are particularly surprising the one thing we think you can take away from the data is that technology and a larger number of people using the internet has made it a lot easier for TV to be available and on demand as and when people want it. It’s also nice to see that the over nearly a third of 45-64 year olds are watching TV online, a significant increase from data collected five years ago.

How do you watch TV? What online channels do you get your on demand fix from?

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Infograph: How video’s go viral

Mashable recently posted a very interesting infograph that dealt with the viral elements of social media and how these effect the way video’s are watched and shared. Produced by Brian Sieber using data from The Jun Group, it revealed some very interesting data indeed.

Mashable infograph

Some of the results above we found rather surprising, especially the figures that show females watching more viral videos than men. and that whilst Southerners watch more videos than any region, Midwesterners share more. It isn’t surprising, however, to see Facebook as the leading way to share video. Here at A Little Bird we have, on average, 30+ video’s shared with us via Facebook every day. How do you prefer to share the video’s you love? Do you use one channel or share all your videos on all your networks?

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Channel 4′s The Promise: A Twitter Constellation

Occupied territory: British troops in a historical drama set in Palestine

As social media becomes more and more popular it’s not just businesses who are jumping on this new way of promoting, commenting and capturing public opinions, the mainstream media are also hot on social media’s heels. Whether it be your favourite soap, reality show or news programme, Twitter’s hashtags make it easy for you to read real time comments and updates of the programme as you watch it.

We’ve recently been really impressed by the way Channel 4 has embraced the Twitter hashtag for it’s new programme ‘The Promise’, Peter Kosminsky’s new four-part drama about the British peacekeeping force in 1940s Palestine. Knowing the programme was going to stimulate much discussion both on and offline, Channel 4 created a tracker tool, designed to illustrate the scale and variety of discussion The Promise sparked on Twitter.

The clever little tracker pulls in all the public tweets that use the hashtag #c4thepromise and meet C4′s community guidelines. It then breaks each tweet down into its constituent parts (nouns, verbs, adjectives as well as hashtags, @-replies and URLs etc) using a natural language algorithm. Then the complicated science part happens, which if you’d like to learn more about you can read Channel4′s handy about section.

After all the clever sciency technology bit has happened and the tweets have been broken down they produce a series of clusters of common themes. This Twitter Constellation of clusters give a real sense of the variety of the online conversation around the series. The volume of tweets around each theme determines how close it is to the centre of the visualisation, with the most discussed theme being closest. In the end resulting in what you see below, a sexy little Twitter constellation. Pretty cool eh?

c4thepromise

Channel 4 will be displaying a Twitter Constellation for each episode of the four-part drama which you can view here. It’ll be interesting to see if Channel 4 do anything with these results once the series has finished, whether this will be a common tool used for future C4 series’ or if it’s simply just a clever promotional tool. Needless to say, if you’re a viewer, it’s a great way to spark conversation, interact with other viewers and share your thoughts in real-time, and we for one think this interesting and effective use of the Twitter hashtag is picked up by more mainstream media in the future.

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